By Shikha K. ’24 Fashion is not only an art but at its core, a form of mathematics. Without math, the fashion industry would cease to exist. At the surface, we only […]
The Math Behind Fashion Trends
The Worst Fashion Trends of Every Decade
By Sarina D. ’19 Each new decade in American history brings about renewed hope for political reform, a sense of nostalgia for the sentiment of the previous decade, and, of course, new […]
66 Questions with Tara A.
56 Questions with Georgie M.
Exposing Brandy Melville
By: Georgie M. (’18)
One scroll through Brandy Melville’s perfectly curated Instagram feed will take you into the “ideal life” of most teenage girls. The tanned, skinny, and blonde girls on the site and even in store definitely do the job of selling and giving the clothes a desirable aesthetic to their many young customers. But it wasn’t until I stopped buying from Brandy Melville that I realized what was actually behind their hugely successful business model. A few years later, I went into the store with a friend of mine. Middle school memories came flooding back.
The Environmental Cost of Fast Fashion
By: Georgie M. (’18)
When I walk into a clothing store I notice the colors, the textures, the materials, and styles. Until recently, however, I never gave a second thought about where my clothes came from. As someone who has always loved runway fashion, it’s nice to see similar trends on racks for less than a fraction of the designer price. However, fast fashion retailers such as Zara and H&M have been in hot water in recent years due to their working conditions and environmental cost.
The Gryphon Gazette 